I think its quite obivous in this case that Telstra had to do some form of
redirection. The amount of 10-14 year old girls that watch the show would be
quite startled and go crying to their parents when they see the content, I
don't think telstra have done anything wrong and if I was in their position
I would do the same thing.
Don't even see how its arguable that they did this..... 

-----Original Message-----
From: trent§sos.net.au [mailto:trent§sos.net.au] 
Sent: Wednesday, 24 November 2004 3:35 PM
To: dns§dotau.org
Subject: Re: [DNS] Marketing 101

I don't think it was missed at all.
I read the reply asking whether other sites could be redirected for money as
being sarcastic remarks used to make a point against Telstra's dubious
behaviour. Not suggestions that this would be a good business model.

Did I miss a huge chunk of posts?

Trent

David Goldstein wrote:

>Isn't something being missed in this thread? It doesn't alter the issue 
>of the ethics of the redirection and whether it is justified, but isn't 
>this case 'special' because Telstra are involved in the website itself?
>
>So the issue of getting Telstra to do a redirection for any other 
>website is not going to happen, as they have no interest in your 
>website.
>
>The relevant part of the story in the Oz is:
>"The ad campaign was meant to be a triumph for Telstra, which paid 
>$3million to sponsor Idol and release the song online exclusively."
>
>So any issue that deals with the decision being family friendly and any 
>other crap is not relevant.
>
>David
>
>--- magic2147§optushome.com.au wrote: 
>  
>
>>On 24 Nov 2004 at 10:43, Paul Foxworthy wrote:
>>
>>    
>>
>>>If anyone in Australia happens to run an ad that
>>>      
>>>
>>mistakenly has a .com
>>    
>>
>>>instead of a .com.au, will BigPond commit to
>>>      
>>>
>>changing their DNS to "fix"
>>    
>>
>>>the problem? If not, what's so special about this
>>>      
>>>
>>case?
>>    
>>
>>>If anyone finds two sites blah.com.au and
>>>      
>>>
>>blah.com, where the .com site
>>    
>>
>>>has content that not everyone might like, will
>>>      
>>>
>>BigPond commit to changing
>>    
>>
>>>their DNS to "fix" the problem? If not, what's so
>>>      
>>>
>>special about this case?
>>    
>>
>>>Can I get Bigpond to redirect visitors looking for
>>>      
>>>
>>blah.com to my own
>>    
>>
>>>blah.com.au by *claiming* that blah.com has
>>>      
>>>
>>objectionable content?
>>    
>>
>>>Given BigPond's obvious concern about the issue,
>>>      
>>>
>>are they encouraging
>>    
>>
>>>other ISPs to take similar action?
>>>
>>>      
>>>
>>I am sure that Stephen Mayne from Crikey would be delighted to get 
>>such service. Sloppy, lazy media types (I know that it's  
>>tautological) are always rendering the site as "crikey.com"
>>rather than crikey.com.au. People who visit "crikey.com" are  
>>confronted by a "this domain is for sale" site playing off the online 
>>news service and Steve whatsisname.
>>
>>I am sure that even as I wirite Ziggy and the good folks at Sensis are 
>>looking at ways to deliver more traffic to .com.au sites that share 
>>the same "prefix" as .com domains - and charge for the privilege. In 
>>fact thinking about it you should be able to demand that requests for 
>>any gTLD site be directed to a .au domain. auDA could  be commissioned 
>>to auction the repointing rights off. I am sure that this would be 
>>seen as family friendly and would be endorsed by both Family First and 
>>the Federal Government.  And the great unwashed would never need to 
>>know that the internet is indeed world wide.
>>
>>
>>cb
>>
>>
>>
>>
>>
>>
>>
>>
>>    
>>
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>>    
>>
>
>Find local movie times and trailers on Yahoo! Movies.
>http://au.movies.yahoo.com
>
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