Hi,

I am struggling with whether or not it is worth  bidding for
logistics.com.au.  My thoughts at this time are no.  If we cannot find the
commonsense solution of enabling a company to use its own name as a domain
name I really doubt the credibility and integrity of what this is about for
a business.

Here is how I see it.  I am a  business consumer looking for an electronic
mail function such that I can correctly identify my company for the life of
the company, which is providing I pay the appropriate registration fees to
ASIC every year.

At the present time the access to the function is a monopoly run by auDA and
the current level of service they are offering is like a phone company who
will give you a phone number but will not allow you to use your correct name
in the phone book.  More to the point, it will allow others to use your name
in the phone book if they pay enough money.  Moreover, it might say in a few
years time that you can't use that name.  Can you imagine the uproar if
White Pages/Yellow Pages did that?  Yet, that is exactly what auDA is doing
and there isn't a whimper.  It is so illogical I cannot understand why there
is not an uproar over it.

What are the options:

1.	auDA forthwith stop discriminating and restricting trade by refusing some
companies the use of their company name as a domain name, whilst enabling
others to do so.  If it isn't commonsense to do that within the .com.au
space, then I am suggesting a category .ivn (Identity Verified Name).  To be
in this category your domain name must be identical to the word or words
approved to you by ASIC or State Government.  I am suggesting .ivn over .abn
as it is more general and overcomes differences with ABN, ACN, RBN, ARBNs,
etc for each company.  Also, this is not some weird license, it is your
name.  If I can have www.logistics.ivn.au for as long as my company exists
without any further obstacles, uncertainties, or mind numbing minutia I will
be happy.  If someone wanted to have logistics.com.au and providing it
didn't violate any ACCC/ASIC rules I don't care.  The .net and .org don't
have the same precondition.  From what I have seen .biz is not identity
rigorous enough either.

2.	If auDA wont/can't do this then the Minister should establish this
forthwith under ASIC and is paid for as part of annual registration fees.
auDA is not involved and should go away and annoy other people and stop
dictating to a company whether or not it can use its lawful name as a domain
name simply because it has a particular position on words.

3.	If the required service cannot be delivered, the monopoly rights over
this category of service should be taken from them and given to someone else
who will.



Rgds

Adrian


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Adrian Stephan (Managing Director)
Logistics Pty Ltd
POB 5068
PINEWOOD  VIC  3149
Ph: +61 (0)3 9888 2366 Fx: +61 (0)3 9888 2377
akstephan§ozemail.com.au
adrian.stephan§logistic.com.au
www.logistic.com.au
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