An Australian Google search for 'Byron Bay' comes up with bayweb.com.au as the top result for me. 

If you were looking for 'Byron Bay Accommodation' then byron-bay-accommodation.com.au would be of more value. 

I guess if you really wanted to target an area, you would register a number of domains related to the most popular searches for that area. Plus alot of search engine optimisation. 

I'm not involved in search engine optimisation but I would have thought that seach engines looked past domain names these domains anyway?? 

Cheers, 
Nigel  
  ----- Original Message ----- 
  From: Dave 
  To: .au DNS Discussion List ; Ryan 
  Sent: Wednesday, August 31, 2005 12:14 PM
  Subject: Re: [DNS] Australia's luckiest man?



    Unless there is some evidence to support otherwise, I would say that
    except in very niche cases, the argument that having generic names is 
    somehow better is well and truly overblown.

  There's much more to a domains value than its intrinsic dollar value.

  If you search Google for "Byron Bay" are you more likely to click on byronbay.com.au or bobsmithtravel.com.au ?

  Do you think bobsmithtravel.com.au gets any type-in traffic from anybody looking for information about Byron Bay ?

  If you're telling somebody about a great site about Byron Bay, do you think you're likely to remember the domain if it's byronbay.com.au

  etc etc ... 

  Regardless, this is beside the point.






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