a propagation thing then Bruce..
----- Original Message -----
From: "Bruce Tonkin" <Bruce.Tonkin&#167;melbourneit.com.au>
To: <dns&#167;lists.auda.org.au>
Sent: Monday, March 25, 2002 9:13 PM
Subject: [DNS] Channel Partner


> > How on earth can you say that there is no such thing as
> > channel partners
> > anymore when just today(Friday) I was talking with channel
> > partner support
> > that's how they identified themselves and moreover I had to
> > send email to
> > cp&#167;melbourneit.com.au to have a request escalated please send
> > the email to
> > channel partners &#167; melbourne it thank you very much.
>
> The term channel partner has been used for sometime by sales and
marketing,
> when recruiting resellers.  It is a term commonly used on websites in the
IT
> industry to refer to reselling opportunities.
>
> It is not a term appropriate for marketing directly to end-users (who are
> generally not from the IT industry and aren't familiar with the
terminology)
> via paper mail-outs.  Many end-usrs in Australia infer a different meaning
> from "partner".  There are only a few companies that I am aware of that
use
> the term in such mass-marketing.
>
> As the term "channel partner" has caused part of the confusion amongst
> registrants with regard to renewal notices, we are asking resellers not to
> use the term in their marketing.
> The legal agreement between Melbourne IT and resellers does not use the
term
> to my knowledge.  My comments were originally in relation to the use of
the
> term in a renewal notice.
>
> We are progressively removing the term from our public websites and by our
> staff.  It takes awhile to do such changes.  e.g Look at how long it took
> Telstra to remove the term "Telecom Australia" from all material.  The
term
> should not currently be visible to the general public, but some of our web
> pages that are only accessible to resellers are likely to still have the
> term in some places.
>
> Regards,
> Bruce Tonkin
>
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