Hello Adrian,

> 
> At the present time the access to the function is a monopoly 
> run by auDA and
> the current level of service they are offering is like a 
> phone company who
> will give you a phone number but will not allow you to use 
> your correct name
> in the phone book.  More to the point, it will allow others 
> to use your name
> in the phone book if they pay enough money.  Moreover, it 
> might say in a few
> years time that you can't use that name.  Can you imagine the 
> uproar if
> White Pages/Yellow Pages did that?  Yet, that is exactly what 
> auDA is doing
> and there isn't a whimper.  It is so illogical I cannot 
> understand why there
> is not an uproar over it.

Actually the "phone book" is currently http://www.aunic.net - you can of
course have your company name in that directory.  It is the equivalent of
the whitepages.  It lists who is associated with a particular domain name,
just as a whitepages phone book lists who is associated with a particular
telephone number.
e.g for the domain name logistic.com.au, the organisation name is:
Organization-Name: Logistics Pty Ltd

A domain name is not a business name, it is an identifier for locating an
Internet resource.  

If you want a 1800 number (an identifier that translates into an actual
telephone number) that has numerals that roughly match your company name as
is common in the USA - e.g 1800 LOGISTICS, you would be subject to the same
issue where only one company can have the identifier.

Your suggestion to create new 2LDs will be the subject of ongoing policy
review by auDA next year - it would be great to have a submission from you
to the relevant panel at the time.



Bruce Tonkin