On Thu, 20 Dec 2001, Dave Hooper wrote:

> 
> Bruce, plenty of people will buy cereal from cereal.com though, as they're
> pretty likely to get top billing for a search for 'cereal' and will
> therefore generate a lot more search engine traffic than Kelloggs would.

On which search engine ?

This is a common assertation; but it is one that I have yet to see any
evidence of.

By 'evidence' I mean:

'a search result ranking the page higher than it would have been ranked
were it served under a different (non-generic) domain name'.

This implies two things: one, that you have a server serving the same page
under two different domains (easy to achieve) and two, that the page is
linked to by the same hosts under both different names (harder to
achieve).

Regards,

Saliya