I agree... The .au.com (Netregistry) policy is much the same as .com - There is none... .au.com will race ahead very soon if something drastic is not done in the very near future! Kenneth Brownsmith kb§kb.au.com P.S - I give permission for this article (above) to be reproduced in the form it is in above. ----- Original Message ----- From: "AVS Network" <nigel§avs.net.au> To: <dns§auda.org.au> Sent: Sunday, November 19, 2000 9:35 PM Subject: Re: [DNS] What's in a name? Too little, says panel > Imagine what the new gTLDs will do for the .au space? There will be so many > 'cool' domain names available and with 10 or so extensions to choose from, > a .au domain name will be 'uncool'. I really think that the .au space is now > nearly destroyed because of poor management skills of the space. Too strict > to some companies, easy on others. It's just too inconsistent. It kind of > reminds me of the management at Telstra and how they organise things. > > They need to get their act together quickly before the new namespace will > be .au.com. I am very surprised how well that has gone, they probably have > more .au.com subdomains than .com.au domain names within another > 12 months. > > But David Jones will never willing be undersold ;) > > (DJs will meet any other store price. I haven't seen any price reductions from > INA because of other cheaper domain names, just a GST increase). > > Regards, > Nigel > > *********** REPLY SEPARATOR *********** > > On 11/21/00, at 3:28 AM, Don Cameron wrote: > > >Hi Nigel, > > > >...and of course yes, you are spot on... the comparitive cost between a > >.com, and a .com.au is also a significant factor to my customers (why buy at > >David Jones when you can buy the same thing from KMart at half the price?). > >There are no organisations doing any real marketing of the benefits of the > >.au extension, so why should the market consider it to be "better"... when > >to the customer, all it is is dearer, harder to register (and more of a > >headache for the ISP), and simply contains more letters for site visitors to > >type in the URL?... and perhaps most significantly, whenever I explain to > >customers the requirements to obtain a .au domain name, I usually hear the > >comment that this is just another system destroyed by bureacracy... not at > >all what the Internet should be... a lot of people refuse to purchase a .au > >extension simply on philosophical grounds. > > > >To me, perhaps the most significant sign of this "cultural shift" is the > >number of small Australian towns registering themselves with a .com or > >.org - Six months ago the mindset was that a Council or other body must have > >an .au extension so visitors knew they were in Australia... however > >nowadays, (6 months in realtime but 3.5 years later in Internet time), > >people are beginning to realise that the domain extension is > >insignificant... visitors to a site will read the keywords on a Search > >Engine, not the domain extension of the URL... and as more and more Search > >Engines don't even list the URL (just a "Click Here" button), the domain > >extension has become largely superfluous (at least this is the feedback I am > >getting). > > > >Cheers, Don > > > > > > > >-- > >This article is not to be reproduced or quoted beyond this forum without > >express permission of the author. You don't know who really wrote it. > >371 subscribers. Archived at http://lists.waia.asn.au/list/dns (dns/dns) > >Email "unsubscribe" to dns-request§auda.org.au to be removed. > > ************************************************** > Nigel Burke > Sales Department > AVS Network > (02) 4283 1582 > http://avs.net.au > ************************************************** > > -- > This article is not to be reproduced or quoted beyond this forum without > express permission of the author. You don't know who really wrote it. > 372 subscribers. Archived at http://lists.waia.asn.au/list/dns (dns/dns) > Email "unsubscribe" to dns-request§auda.org.au to be removed. >Received on Mon Nov 20 2000 - 19:21:50 UTC
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