] So, (haha), why register a .com etc name, when you might have a full TLD?
] But, if you want your own TLD you'd best be quick, apps close in 2 months.

http://www.icann.org/tlds/application-process-03aug00.htm :-

   a.  In General. To apply to sponsor or operate a TLD, one must submit
   a detailed, multi-part proposal accompanied by extensive supporting
   documentation. The effort and cost of preparing a sufficient proposal
   should not be underestimated. The proposal must be based on a
   thoroughly formulated plan for the establishment and viable long-term
   operation of the TLD.

       It is anticipated that only a few of the applications that are
     received will be selected for further negotiations toward suitable
      contracts with ICANN. Those submitting applications that are not
    selected for negotiations, or that are selected but do not result in
    successful negotiation of mutually satisfactory agreements, will not
     be refunded their application fee, nor will ICANN reimburse their
            (probably larger) cost of preparing the application.

Applying for this is certainly not something for the faint of heart.
You need to be prepared to risk about US$100k (including preparation
costs), with only a small chance of getting anything at all in return.

__________________________________________________________________________
 David Keegel <djk&#167;cyber.com.au>  URL: http://www.cyber.com.au/users/djk/
Cybersource P/L: Unix Systems Administration and TCP/IP network management