>>
>>I've always thought that your name is what you make of it.
>>
>>A generic name might give you a good start, but at the end of day other
>>factors in the business or enterprise are far more important. I wouldn't buy
>>furniture from furniture.com, just because it was the first name that sprang
>>to mind. Neither would a lot of other people, I'm sure.
>>
>>We probably need some solid research data that explains the relationship
>>between a so-called generic name and its contribution to business value.
>>
>>
>>John Southgate


John, Excellent point.
or example, Amazon seems to have done alright without "www.book.com".

David Wise
Brisbane