Subsequent discussion clarified the first point, so I'll respond to the second which I think is more contextually interesting. >How exactly do you see existance of biz.au and tm.au resolving >problems in any meaningful way? Its open to discussion. For example, my company has one company name but thousands of products and many trademark brand names. We run major marketing campaigns and an effective solution could be for us to register our brands in .tm.au and use those names in highlighting www addresses to the public. This highlights an advantage to the owner of the .tm.au domain name, and relates to business issues and corporate/business advantages. Thats only part of the issue of course. I keep banging on this drum! In particular if you place any value on ccamatil as a recognized corporate entity (although I guess if we were discussing Harley Davidson, who had a run-in with the AMF corp at one stage, or Alcoa who have been associated with a bunch of different sub-companies across the ages, or RTZ and the like you get a nice example of the counter-case where corporate comings and goings play havoc with the delegated domain-state) then surely having all the collective TM's you own under your own corporate heading does quite a lot to improve the public knowledge of the links. Mind you, if you plan any major divest or split, thats going to be a nightmare and you can argue .tm.au would be stable across transferance of TM rights. Certainly in one case, if you consider a desire to boycott all Nestle products, One would appreciate Nestle being UNABLE to masquerade distinct .tm.au instances as somehow 'competetive' if in reality they all lie in one profit centre. I bet in the case of certain headline competing products the reality of corporate .tm ownership would be very very interesting :-) Lift isn't 'anti-coke' but they both might be called antifreeze if you like. Also, in pointing out that one corporate entity holds thousands of tm's you show how rapidly a .tm.au would become a million-member domain and have all the consequent problems. Fan-out is an important issue although I don't want to over-state that, I see .COM as essentially viable and its something like 50 times bigger than .com.au and clearly could encompass almost all of the forseeable SME's in Australia as well as the existing corporates who would have a high penetration (do the top 200 OZ corporate listings exist yet?) However if you also consider the shifts in coca-cola bottlers relationships and the need to instantiate coke.tm.au such that as schweppes-cottees gets blown off the contract and some new local plastic-filler jumps in there isn't any upper layer namechange, I think you have the beginnings of a case. I'm not convinced there is a demonstrable public-interest need for a .tm.au nor proven requirement from the wider community. You haven't shown me why the userbase stands to gain from this. I'm not saying 'there could never be a .tm.au domain' but I am saying, or trying to say You've only discussed one side of the issue I suppose a good analogy is that proponants of major construction and investment have to make 'environmental impact statements' which discuss the issues pro and ante using well understood formulae. Now I *know* that EIS are very 'politicized' but if you consider the wider issues, I think that its a good model of how a proposed change to the .AU level should be done. And yes, that includes a possible requirement for those who stand to make a financial advantage (which in this case is probably not the delegate, but could well be ccamatil who certainly won't be the delegate, although the appropriate Australian trademark registry might well be) funding the ante case. tm.au is interesting. BIZ.AU I think is now a complete phurphy unless somebody stands up and shows how its going to enhance things. The accepted wisdom is that com.au and net.au exist, and have 'social cachet' and notwithstanding any suggestions that more domains equates to competition (which it doesn't) I suspect the user-market-place will vote with its feet. But tm.au really lies outside that problem-space, and I can see the beginnings of a viable case for it. Maybe by the year 2000 :-) Summary: new domains need increadibly long lead-times. nothing wrong with starting the process, but expectation should still be that (a) its slow process and (b) while there is still disageement about the societal dictates of the 2LD level, there ain't gonna be any new 2LD until that bigger issue is worked out. Any 2LD and tm.au as the case in hand needs public-interest issue debate. That means equal input to pro and con cases. I think you've done a good job of one side of the fence :-) the delegate needs to be a public-interest body: I think its pretty well established that personal delegations are 'kinda wierd' and that if we were going to vest new 2LD, they need to be vested with the right kind of body, and i would suggest we even probably have broad agreement on the kind of bodies we mean: not a profit body [in ANY case? ever? at a 2LD that is] not a trade body without substantive not-for-profit standing. maybe a provably viable pre-existing entity like in this case the appropriate trademark authority/warranting body. technical issues remain regarding how a domain functions against other domains, such as fanout issues. I think that over the coming weeks/months we are going to see a few models of how this kind of thing works. Sorting out the best is also a slow process. -George -- George Michaelson | connect.com.au pty/ltd Email: ggm§connect.com.au | c/o AAPT, Phone: +61 7 3834 9976 | level 8, the Riverside Centre, Fax: +61 7 3834 9908 | 123 Eagle St, Brisbane QLD 4000Received on Mon Jul 07 1997 - 16:27:32 UTC
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